Small, native companies face distinctive challenges in relation to advertising and marketing. Whereas many advertising and marketing strategies could also be efficient for bigger firms, they might not yield the identical outcomes for small companies working inside a particular neighborhood. Investing in costly promoting campaigns or generic advertising and marketing methods that fail to resonate with native customers is usually a waste of treasured assets.
To supply their ideas on the matter, eight Younger Entrepreneur Council (YEC) members weigh in on the next query:
“What’s one advertising and marketing approach you don’t really feel is as efficient for small, native